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Variety.com, the leading source for entertainment industry news, uses Newstogram on their article pages.
Variety was looking for a technology solution that provided a detailed understanding of their user’s interests enabling them to tailor Variety.com to each individual visitor. Newstogram achieves that goal. The deep user interest data generated by Newstogram enables Variety to both better understand their audience and offer personalized news recommendations based on each visitors’ detailed interests.
With Newstogram, Variety is even more of a must-read resource for the entertainment industry.