Newstogram at WeMedia 2010! (thanks to OpenCalais)
We were at the 2010 Media Summit in New York earlier this week (where Eduardo was speaking about the Conundrum of Content Monetization). Unfortunately this meant we couldn’t make it to WeMedia 2010, which was on at the same time. Despite our absence, we did get discussed during WeMedia 2010, thanks to Krista Thomas of OpenCalais who used Newstogram as a case study during her workshop on Optimizing Content using Semantic Tech.
I’ve embedded Krista’s presentation below as the slides give a great overview of semantic technologies and highlight some innovative uses of semantic metadata to improve reader engagement, improve ad placement and connect content to the growing Linked Data network.
(and FYI the case study on Newstogram is on slide 15)