Newstogram network offers targeted ads
Last week we began rolling out new ad-supported personalized news modules on more than 30 partner sites. We’re delivering roughly 1 million modules a day through these sites.
This new product combines personalized news headlines based on the Newstogram affinity profile of each user and an ad unit that can also be targeted based on each user’s interests (as well as other audience characteristics). For advertisers, this is a great way to associate your brand with personalized news or to tailor the message based on a user’s affinities. For instance, if you’re promoting flat-panel televisions, the ad could feature different images for different users. Put sports action photos on the screen in ads for sports fans (we even can target down to the specific team) and movie scenes in ads for the film crowd.
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