ImpreMedia now working with Newstogram to offer visitors personalized experiences
We’re excited to announce that ImpreMedia, the nation’s No.1 Spanish-language online and print news publisher, has adopted the Newstogram recommendation technology to generate data on user’s interests and deliver visitors personalized content, advertisements and e-commerce opportunities.
In the release, Monica Lozano, CEO of ImpreMedia, stated:
We value our audience above all else. The ability to now offer a highly personalized experience on our site is critical to meeting consumer needs. By implementing Newstogram, we have a detailed understanding of our user’s interests and a better way to present content that promotes site engagement. Plus, marketers looking to reach Hispanics will now have enhanced ad targeting. The news industry is changing, and new technologies like Newstogram are going to keep us ahead.
You can read the full press release here.