Toolbar Module
Newstogram is using a personalized web toolbar on its test environment. This toolbar, which can appear at the top, bottom or side of pages, presents users with personalized headlines, topics and navigation.

Several major publishers are considering an ad-supported version of this toolbar for their sites. The toolbar approach has appeal since it allows publishers to test Newstogram and evaluate the opportunities of the data without any material costs nor any need to change the publisher’s page design.

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